Glossary / SEO, GEO & AEO

GEO (Generative Engine Optimization)

GEO is the discipline of making your brand visible inside AI-generated answers — when ChatGPT, Gemini, or an AI-powered search summarizes a topic, GEO determines whether you appear in that summary. It builds on clear entity definitions, consistent facts across the web, citable statistics, and authoritative pages that models can trust and attribute. GEO, AEO, and classic SEO overlap heavily: strong, truthful, structured content feeds all three.