Glossary / E-commerce & payments

GMV (Gross Merchandise Value)

GMV is the total value of everything sold through a platform in a period, before deducting fees, refunds, or costs — the headline number for marketplace scale. It's useful for growth tracking and commission math (a marketplace earning 10% of GMV lives or dies by it), but it isn't revenue: a marketplace's actual income is its take rate times GMV, minus refunds and chargebacks.